82. MINDSET: It's never really about the number

I didn’t hit my $50K Black Friday goal — and that’s exactly why this episode matters. This is the real story behind making around $18,500 around Black Friday: saying the big goal out loud, riding the fear, expanding my capacity, and becoming the version of myself who can actually hold more… before the money ever shows up.

And for transparency — because I value honesty over highlight reels — that $18,500 wasn’t dumped into my bank account in one weekend. About $7K came in as cash, with the rest mapped out through payment plans over the following months. The money is real, the results are real, and the growth is real — but so is the process.

This episode isn’t about flashy numbers. It’s about identity, nervous system expansion, and what happens when you stop whispering your desires and start backing them with belief, strategy, and embodied action.

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