107. BUSINESS: The cost of your dream life is cringe

You might think you're working on your business—but are you actually moving it forward, or just doing the things that feel safe?

In this episode, I’m talking about why we hide behind logos, websites, name changes, and all the other “productive” shit instead of doing the things that actually grow a business: selling, showing up, getting in the room, and letting people see us before we feel ready.

Because the cost of building the life you actually want might just be being willing to look a little fucking cringe while you do it.